December 07, 2016

Hispanic Small Business Owners’ Secrets to Success

By Gary Garth

Gary Garth HeadshotWe heard a lot during the Presidential campaign about the importance of winning the Hispanic vote. But any campaign strategist knows you can’t paint such a diverse population with one broad brush. The same holds true for Hispanic business owners. The key to growing your customer base is developing marketing campaigns that target specific demographics and drives them to your website and bricks-and-mortar locations. In an age where we’re all connected 24/7 to the Internet and our attention spans are shorter than ever, search engine marketing is the most efficient and cost-effective way to do just that.

Having just advised you not to lump all Hispanics into one category, I will backtrack just a bit to point out there is one generalization that holds true: Hispanics are the fastest-growing segment of our local and national populations.

The U.S. Census bureau reports that Florida’s population grew by 1.46 million people from 2010 to 2015. Hispanics represent 51 percent of that surge. In five years, Florida’s Hispanic population grew six times more than non-Hispanic whites, and more than twice as fast as blacks. Nationally, Hispanics count for 56.6 million citizens. That’s 17.6 percent of the U.S. population, the country’s largest ethnic or racial minority. Local Hispanic small business owners who cater to Hispanic consumers should hear sounds of cash registers ringing (or computer mice clicking) when they see those statistics. Their customer bases are large and still growing.

Of course, thanks to the ubiquity of high-speed Wi-Fi connections and powerful mobile devices, the entire world has become one big consumer marketplace. While this enables local businesses to consider pursuing new customers outside South Florida, it also means they must compete for those customers’ eyeballs with other businesses nationwide and even internationally.

To make things even more difficult, consider this bit of irony: while consumers spend more time online than ever before, they have also never been quicker to hop from web site to web site. Consider these three statistics:

*We've seen a 20 percent increase in mobile's share of online sessions across the web in the past year;

*At the same time, we’ve seen an 18 percent decrease in time spent per visit across the web in the past year. As mobile accounts for more sessions, they’re getting shorter overall;

*But there’s a lot happening in these session: In the past year, mobile conversion rates have increased by 29 percent.

I call these “micro-moments”, and they are critical for brands to win. These are the moments that can keep a first-time customer coming back to your web site, or attract new customers to visit and linger. Search is the top online source used when gathering information about a potential purchase. Google has found that 86 percent of Hispanics use search to gather information, and that 93 percent of that group who remember seeing an online advertisement took action such as visiting a web site.

The challenge for Hispanic business owners is drawing Hispanic consumers to their web sites, and more importantly, how to keep them from leaving. We’ve found that search engine marketing campaigns that target both English- and Spanish-speaking Hispanic consumers yield significantly better returns:

*221 percent increase in click-through rates

*25 percent higher conversion rates

*63 percent lowered cost-per-click

*65 percent lower cost per conversion

An effective search engine marketing campaign leverages Google AdWords to compel consumers to visit a web site. You’re likely familiar with the ads that appear on the tops of your computer or mobile browsers. Those are AdWord ads. You identify which keywords will grab your target customer’s attention as he or she is searching Google. You only pay Google if that person clicks on your ad and goes to your site.

To ensure a high return on your investment, be sure to target the right audience(s) for your market. For example, if you own a surfboard store on Miami Beach that caters to the local Hispanic communities, don’t blanket the entire country. Unless you’re selling surfboards online and shipping them nationwide, don’t bother targeting people shopping for surfboards outside South Florida. Target only the local communities, beaches and cities near your store so potential local clients become aware of your services and generate sales.

AdWords can also provide you with invaluable data on your customers’ behaviors and preferences, and whether you’re getting a good return on your investment. You can do this by implementing Google Analytics, Conversion Tracking or Call Tracking.

Of course, getting people to your web site is just step one. Your landing page must keep them on your site, and compel them to take specific actions such as requesting more information or making a purchase. There must be a strong correlation between the ad that the user clicked and the page on which they land. If users do not find what they expect, your bounce rates will be unacceptably high. Bounce rate indicates the effectiveness of a website in encouraging visitors to stay. A good bounce rate is generally below 60 percent. 

So the benefit of maintaining a high degree of relevance between your ads and landing pages is enormous. On one hand, you enjoy better quality scores and on the other you achieve a higher conversion rate in conjunction with lower bounce rates. This sets you up for an improved ROI on your ad spend.

Done correctly, search engine marketing can be your best marketing tactic for targeting specific audiences within the local and national Hispanic communities. You can set up your campaigns in English, Spanish, by geographical area and even target visitors who have left your site. Search is the most efficient outlet to get measurable and quick results because, unlike most other forms of advertising, you can see in real time how each dollar spent is working (or not) and quickly make minor or major adjustments. 

Finally, be sure to avoid the common mistakes that drive first-time visitors away from your site. Delete or optimize visibly outdated content, modernize tired-looking design, ensure your call to actions are set up properly, and establish your credibility by making sure your contact information is always visible, maintain a blog, and provide easy access to customer service and support resources.

Gary Garth is co-founder and CEO of White Shark Media. He is responsible for guiding the company’s strategy and growth.

Deadline is Friday to apply to present at Florida Venture Capital Conference

The Florida Venture Forum, Florida’s largest statewide support organization for investors and entrepreneurs with offices in Tampa and Miami, is in search of 20 - 25 later stage companies to tell their story to a national audience of investors and business professionals at the 26th annual Florida Venture Capital Conference being held February 2 - 3, 2017 at the Waldorf Astoria in Orlando.

Presenters at past Florida Venture Capital Conferences have raised approximately $3 billion in equity capital. More than 500 people attended the 2016 Conference, including 200+ private equity investors from across the U.S., Europe and Latin America, representing billions of dollars in deployable capital.

Companies from across Florida in all industries with dedicated management teams, proprietary technology and high growth potential are encouraged to apply.

Detailed application criteria and the presenter application can be accessed online www.flventure.org  (hard copy submissions will not be accepted). The final deadline to submit is December 9, 2016.

December 06, 2016

Argentina to Miami, a bridge worth building (Part 6)

Argentina6

By Natalia Martinez-Kalinina

Miami has a ways to go before we can truly claim the title of regional epicenter, but Argentina has long been recognized as one of the primary entrepreneurial - albeit not particularly stable - ecosystems in Latin America. Figuring out how to support Argentina’s wave of growth and appetite for engagement represents a unique opportunity to add value to the region and truly deliver on our vision as a gateway.

As a first step to test these waters, a group of us came together to co-author a full day of programming within StartupWeekBuenosAires - the largest event of its kind in Latin America-  specifically focused on how to engage with the U.S. ecosystem and market by way of Miami. Ahead of the full agenda being announced shortly, if you are interested in participating or learning more, please fill out this form.

Leading up to the event in December, we will be featuring interviews with a varied range of Argentine entrepreneurs and companies making their way to Miami. The first installments of this series have featured interviews with Balloon Group, Wolox, La Comunidad, and Oasis, Juana de Arco. For the fifth feature, we spoke with Martin Enriquez (pictured above), CEO and Co-Founder of Socialmetrix, an Endeavor company founded in Argentina but whose US expansion has been based in Miami since 2014.  

Tell us about Socialmetrix - how the company emerged, how has it changed over the years?

The idea of creating a company focused on listening to what people were saying online was something that started back in 2006. At the time, I had the chance to work with a very well-known computers brand, who had a major incident with one of their notebooks, and they were very worried about their online reputation and the impact of this episode on this notebook model sales.

After several iterations on the idea, we started up with Socialmetrix in late 2007 (formally in early 2008) in Argentina. Back then, Social Media in Latam was essentially Blogs, Forums and Message Boards. MySpace was kind of the “new thing” but wasn’t mainstream, just a few in Latam used it, and was very tied to the music community.

With a lot of effort, and our own savings invested in the company, by early 2009 we had a first product, and started our sales efforts in the region. We managed to bring a few nice brands as clients in different countries like Mexico, Chile, Argentina and Brazil. At that point the company was a startup completely, we had very little processes, we were learning which kind of professionals we needed to build our vision, and we were a bit ahead of the curve, which sometimes resulted in prospects looking at us as Martians.

All of that was progressively changing, sometimes easy but most of the time we experienced some type of growth pain, which somehow helped us to maintain our focus.

In mid 2009 we participated in La Red Innova, in Madrid, where we received a special mention as one of the most innovative companies in Iberoamerica. Later, in 2010 we were selected Endeavor Entrepreneurs by the Endeavor Foundation in Pebble Beach, CA, a very meaningful milestone for Gustavo Arjones, my co-founder, and myself. In 2011 we decided that we needed to raise capital to grow, and after having conversation with several VCs we partnered with DMGT, and since then have them as partners in the company.

Where do you see the growth and future of the company in the next years?

There is no doubt that Social Media reshaped the way we communicate with others and with brands or companies. This transformation is still happening, and there is an enormous opportunity to extract value from these conversations, helping companies to listen to their audiences and helping everybody else to get better products, better services and better overall experiences. I see Socialmetrix right in the center of this transformation, developing technology and actionable knowledge.

When did Socialmetrix come to Miami, and why?

We came in the second half of 2014, pursuing regional and multicultural accounts that were managed or lead from here, or other cities nearby.

What opportunities are you looking to find here?

A significant portion of Global Corporations have their Latin American and Multicultural Headquarters based in Miami or nearby. Being here enable us to create a conversation with these brands, understand their needs for these markets and provide a tailored set of solutions, leveraging our unique knowledge and experience in the US Hispanic market and Latin America.

What risks may you come across?

I think the biggest risk is to be too naïve. To get to Miami with the idea that the US market is open for business just because you are here, is a misinterpretation and an exaggeration of the opportunity. There is no doubt that there is an opportunity and an advantage being here, but materialize the advantage and the opportunity in form of new revenue for your company takes a lot of effort and money. The US market isn’t inexpensive, especially if you must hire top execs to execute your business development plans. Good professionals are expensive (compared to our countries in Latam) and they also require time to produce results.

So, coming to the US without having a clear understanding of costs and timing may become a very bad idea for the company.

What is the evaluation and product release/sales process in the United States?

I can only speak from my experience in my own vertical (SaaS for Social Media Listening and Analytics), having said that, although the US market is more competitive in terms of quantity of players offering solutions, and that the clients tend to be a bit more “experienced” than in Latam; the product evaluation process itself, in the US, is not that different from Latam.

Maybe this is what we experienced in Socialmetrix because in either region we engage with large corporations, who tend to have similar procurement processes no matter the country.

And so, selling to the BtoB segment in Latam is similar to selling to the BtoB segment in the US (process wise), there are other nuances to have in mind when selling in the US; like the quality of your collateral materials, the client’s toleration to errors, and the client’s expectation for the quality of a presentation/presenter.

Any lessons or advice for companies exploring similar moves?

I would suggest a few things that are obvious but in the heat and rush of your day to day may get forgotten:

*Make sure you have a clear business case to come to Miami, with a meaningful potential for your company.

*Spend as little as possible during your first months here while you research the market, get to know people and start building your network.

*Since day 1 dedicate yourself to business development. This single activity will give you a clear understanding of the market and your real opportunity here.

*Get your marketing materials revised by a native English speaker with experience in your industry. Miami might be considered “the capital of Latin America” but in business everybody speaks English and expect to have materials and documentation in this language.

*If you can afford it, and after validating yourself that there is an actual business opportunity, hire a native Business Development professional with experience in your industry and an existing client base.

*Make sure you run your numbers and that you have enough financial resources to sustain this new venture for at least 18 months (ideally 24 mo).Plan beforehand, what will you do and how will you do it if sales don’t take off and the opportunity don’t materialize as new revenue.

From the perspective of the Latin American entrepreneur, what do you expect as a contribution from Miami?

Although there are a few initiatives putting together professionals from Global Corporations who are based in Miami, I still feel the lack of a more connected entrepreneur community with corporations, and some sort of incentive for these corporations to create links with local entrepreneurs.

From this same perspective, what do you think Miami can do better to become a true value-adding "hub" in the region and support entrepreneurs who come here?

I think Miami could “teach” Latin American Entrepreneurs how to do business in the US. The city itself is a crossover of cultures, that, well managed, could add great value for those entrepreneurs who don’t have the experience or the knowledge about the US business culture.

Organizations like Endeavor have talked a lot about the Argentine model (not just the shortcomings, but the great achievements and opportunities). What do you think Miami can learn from Argentina’s case?

I think that Argentina, with its own shortcomings, has done a good job at creating a small but true entrepreneurial ecosystem around Tech, where successful entrepreneurs are now investors and advisors, and are also helping new entrepreneurs build their companies.

Miami probably still needs to figure out which industry / vertical will have as a main focus, and then help entrepreneurs build a few success stories around that. There’s probably no magic recipe, it takes time and a lot of people involved, pushing for (more or less) the same outcome.

Do you see potential for collaboration and bridge-building between the entrepreneurial ecosystem and the creative economies in Buenos Aires and Miami? Why or why not?

If Miami can effectively become a meaningful stage for Latin American entrepreneurs, where they can showcase their companies to the rest of the US, and maybe other developed countries, I believe there is a great opportunity for collaboration.

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI. If you are an Argentine company looking to expand to Miami or a Miami-based entrepreneur/investor looking to connect with the argentine ecosystem, please reach out to Natalia at martinez@cic.us

Argentina6b

December 02, 2016

Argentina to Miami, a bridge worth building (Part 5)

14715685_1015jaunofashion

 

JuancoceoIMG_6347By Natalia Martinez-Kalinina

Miami has a ways to go before we can truly claim the title of regional epicenter, but Argentina has long been recognized as one of the primary entrepreneurial - albeit not particularly stable - ecosystems in Latin America. Figuring out how to support Argentina’s wave of growth and appetite for engagement represents a unique opportunity to add value to the region and truly deliver on our vision as a gateway.

As a first step to test these waters, a group of us came together to co-author a full day of programming within StartupWeekBuenosAires - the largest event of its kind in Latin America-  specifically focused on how to engage with the U.S. ecosystem and market by way of Miami. Ahead of the full agenda being announced shortly, if you are interested in participating or learning more, please fill out this form.

Leading up to the event in December, we will be featuring interviews with a varied range of Argentine entrepreneurs and companies making their way to Miami. The first installments of this series have featured interviews with Balloon Group, Wolox, La Comunidad, and Oasis. For the fifth feature, we spoke with Juan Lanusse (CEO), pictured at left, and Maral Arslanian (US Representative & Distributor), pictured below, of clothing brand Juana de Arco, which recently began its expansion into the US market through Miami two years ago.

Tell us about Juana de Arco. What’s the genesis story? What has been the trajectory?

Juana de Arco was born in 1998 in the iconic Palermo Viejo neighborhood of Buenos Aires, Argentina by the hands of designer and artist Mariana Cortes. Mariana was born in the small town of Arribeños, humble and interesting, she gives the brand this essence. Inspired by nature, art and the recuperation of Latin-American techniques, Mariana draws out the textiles and prints that are then hand silk screen printed in an infinite variety of color that make each piece one-of-a-kind and unique.

JuancoThe brand started off as a bikini line that Mariana sold out of a backpack on the beaches of Argentina. Today, Juana de Arco has two flagship stores in Buenos Aires and two in Japan; our products are now being distributed to specialty boutiques throughout the US and Europe.

What’s next - how do you see the company’s future growth and development?

We have always enjoyed a step by step process. Never moving too fast and we think that is what keeps us going, the steady upward slope. We take strategic first steps and then let the market decide what we need to do next.

Working with Japan came about by letting life take its course. In 2004 a Japanese businessman walked in to our very first boutique in Buenos Aires and decided to purchase all of our inventory on the spot. Our relationship with Japan began in that moment and we came to find that Japanese women appreciate and value Juana.

In regards to the US, we are steadily wholesaling our product - getting a sense of what the market likes and needs and adjusting the line to this entirely new crowd.

When did Juana de Arco come to Miami? Why?

We have been exporting to Japan for 12 years. In 2014 after analyzing a variety of markets to continue our international growth, we decided the American market was our best match. It values many core aspects of our products: design, uniqueness, and the environmental scope in our production process.

To dive into the US market, our options - logistically speaking, were going through Miami, New York or Los Angeles. As an Argentinian based brand Miami had several benefits: language, time differences, geographic location, and a city focusing in developing two industries where Juana de Arco clearly fits, fashion and art.

What kinds of opportunities were you looking for here? What aspects or risks worried you? How have those played out over your years here? How have you found your industry reflected here?

The US market is known to be one for opportunities, where if you work hard you will be successful. In our case, we are looking to grow the brand on a healthy path. That is, getting the right partners to deliver our brand to the clients that value what Juana de Arco stands for, a joyful and colorful lifestyle.

As we found in Japan, we are looking for those distribution channels and end clients that see something special in Juana.

As in any new market, risks come with the lack of knowledge. The learning process we have had in Argentina since 1998 had to be adjusted from scratch for the US fashion industry, which is immense and comes with its complexities. Making decisions on what, when, and how, saying no to certain options to focus on others has been one of the biggest difficulties we've faced.

From the perspective of a Latin American entrepreneur/founder but a long-time Miami transplant, how do see Miami today? What works, what surprises you, what frustrates you?

Miami is at an incredible moment. I can truly say that not much has frustrated me, I see great things happening and more on their way. From the public and private sectors, the support in the fashion industry is there. From an entrepreneurs perspective, I think Miami will have a very interesting and prolific next year.

In light of this perspective, what can Miami do better to become a truly value-adding “hub” for the region? (in your industry and in general)

Although, I do see this happening in many industries, especially technology, Miami could create more partnership. Places like The Lab, MADE, and CIC Miami are already on their way in focusing on specific fields and facilitating intermingling. Miami has to continue developing and reinforcing this co-working approach. It is the way to create a positive community in which we will inevitably learn from each other, pick each up, and watch each other succeed.

How has it worked to have your company straddling Miami and Buenos Aires? Any lessons or advice for companies exploring similar moves?

Both cities are in relatively close proximity, and like I stated before, we share aspects and values. It is a move that takes time. Starting a company in another country simply takes time. As entrepreneurs sometimes we wish things moved in a faster manner. So my best advice would be - patience.

Organizations like Endeavor have talked at length about the “Argentine Model,” but Argentina is also a country that has lived through rocky political and economic cycles. Is there something Miami can learn from the Argentine case study?

Our rocky political and economic cycles have had negative consequences on Argentina. On a brighter note, a positive consequence, the proliferation of entrepreneurs. When when we had the crisis of 2000, many people started to think, hey I studied, worked hard and still lost my job! The lack of opportunities led them to have to lose that fear of insecurity and become an entrepreneur. This crisis gave birth to the fashion designers that are standing strong in Argentina today.

Miami should appreciate the lack of crisis and be fearless regardless.

Do you see potential for collaboration and bridge-building between the entrepreneurial ecosystem and the creative economies in Buenos Aires and Miami? Why or why not?

Yes, I see a lot of potential. I see many aspects in which we are similar, things that bring us together. I also notice many complementary aspects. These are the spaces where working together creates value for both sides, bettering each part.  

Natalia Martinez-Kalinina is the General Manager of CIC Miami and the Founder of Awesome Foundation MIAMI. If you are an Argentine company looking to expand to Miami or a Miami-based entrepreneur/investor looking to connect with the Argentine ecosystem, please reach out to Natalia at martinez@cic.us

[This is part 3 of a series. Read part 1 here - Honey vs. Vinegar: How are we luring and keeping the companies we want in Miami?, part 2 here, part 3 here and part 4 here]

 

StartUP FIU helps Miami software startup Addigy scale

Addigy

Jason Dettbarn with part of his Addigy team.

By Jason Dettbarn

Addigy,  a local Miami software company that helps corporations manage their Apple Mac fleet, is preparing to expand its global reach with the help of Florida International University’s StartUP FIU.  Addigy is a quintessential Miami startup with deep roots within FIU.  As founder and CEO, I hold a Masters in Computer Science from Florida International University and cut my teeth in the industry managing worldwide sales operations at Kaseya, a major Miami tech company.  Three years ago, I left Kaseya in order to devote my full energy on creating and building the first full-stack IT management platform for managing Apple Mac computers.

Addigy is a self-funded company based on the sweat labor of extremely talented local Miami talent.  The engineering team consists fully of FIU computer science graduates who have immigrated from Cuba over the past 10 years.  Addigy was recently honored as one of the Top Ten late-stage Miami startups selected for eMerge Americas two years running and is one of the fastest growing companies in StartUP FIU's program.  Building upon Addigy’s 100-plus customers globally that use Addigy to manage their company's world-wide Mac networks, the company’s growth is expected to increase significantly in 2017. Addigy continues to expand at a record pace helping customers not only secure and manage the ever vulnerable Macs in their enterprise, but also helping them attract the top millennial talent, some of whom have never used a PC.

StartUP FIU is an intensive 14-week accelerator program that rapidly guides entrepreneurs through the paces needed to develop their new business ideas into successful growth companies. The accelerator program is open to FIU students, faculty and early-stage startup entrepreneurs in South Florida. All types of companies are welcome including traditional companies, high-tech ventures and social enterprises.

StartUP FIU has been integral to helping Addigy prepare for the next stage in funding and scaling our growth. StartUP FIU has provided us with an abundance of resources at FIU and very deep networks of talent throughout Miami.  Our mentor Mario Cruz (director of Watsco Ventures), for example, has been integral in guiding us through critical areas of the Addigy business.  There is nothing else like StartUP FIU in South Florida, period.

Keep an eye on Addigy as it breaks new ground in Miami and globally in the coming years, as well as the many other great companies being groomed for success in the StartUP FIU Accelerator program in Miami.

Jason Dettbarn is founder and CEO of Addigy, a Miami-based tech startup.

You’re invited to FIU Pitch Day on Dec. 6

Pitch Day is an important milestone for the inaugural Empower Accelerator Program cohort. By this day, StartUP FIU teams will have successfully completed the 14-week Empower Accelerator program. They would have participated in nearly 30 presentations and workshops, taken part in critical mentoring and business advice, and presented their required weekly deliverables in preparation for this one day. It will be 8:30 a.m. to 12:30 p.m. on Dec. 6 at the Graham Center Ballrooms on the Modesto Maidique campus.

To RSVP, click here.

Read more about the StartUP FIU teams here. 

 

$10 million gift from Moishe Mana to fund new arts home for FIU

Manawynwood

By Nancy Dahlberg / ndahlberg@miamiherald.com

Florida International University’s arts program will have a home in Miami’s Wynwood neighborhood starting next year, funded by a donation worth $10 million from developer Moishe Mana. The program will be known as FIU CARTA (College of Communication, Architecture + The Arts) @ Mana Wynwood.

The gift is a $2.5 million donation and the in-kind use of 15,000 square feet of studio and lab space for architecture, design, art and communications students within Mana Wynwood, a 30-acre mixed-use development. 

FIU CARTA @ Mana Wynwood will aim to attract visiting artists and designers from around the globe. It will offer FIU students and the community a variety of teaching opportunities, exhibitions, lectures, charrettes and master classes, as well as creative and research activities.

Mana’s donation will support programming, professional staff, student travel and scholarships, the university said this week. The gift will also fund two-year fellowships for Mana Innovation Fellows to work as artists-in-residence at Mana Wynwood.

“Not only do our students benefit from this exceptional opportunity to be immersed in Wynwood, but the local community will also be enriched by the innovation and creativity that emerges as a direct result of this historic partnership,” said CARTA Dean Brian Schriner.

The program will occupy temporary space at 2217 NW Fifth Ave. in Mana Wynwood beginning next June, with occupancy and classes starting as soon as fall semester 2017. The college will occupy a custom-built 15,000-square-foot space on the new Mana Wynwood campus upon full construction of the site in three to five years.

“We see this investment as the start of a mutually beneficial collaboration that will bring in more partners from around the world,” Mana said. “Our ultimate goal is to ensure that Miami and the Wynwood Arts District remain globally relevant in the contemporary world of artistic and creative visionaries.”

In 2015, CARTA opened the Miami Beach Urban Studios (MBUS) on Lincoln Road, a creative space for students and the community with design, gallery and performance space and the CARTA Innovation Lab. CARTA also recently announced it would start an arts incubator.

$10 million gift from Moishe Mana to fund new arts home for FIU

Manawynwood

By Nancy Dahlberg / ndahlberg@miamiherald.com

Florida International University’s arts program will have a home in Miami’s Wynwood neighborhood starting next year, funded by a donation worth $10 million from developer Moishe Mana. The program will be known as FIU CARTA (College of Communication, Architecture + The Arts) @ Mana Wynwood.

The gift is a $2.5 million donation and the in-kind use of 15,000 square feet of studio and lab space for architecture, design, art and communications students within Mana Wynwood, a 30-acre mixed-use development. 

FIU CARTA @ Mana Wynwood will aim to attract visiting artists and designers from around the globe. It will offer FIU students and the community a variety of teaching opportunities, exhibitions, lectures, charrettes and master classes, as well as creative and research activities.

Mana’s donation will support programming, professional staff, student travel and scholarships, the university said this week. The gift will also fund two-year fellowships for Mana Innovation Fellows to work as artists-in-residence at Mana Wynwood.

“Not only do our students benefit from this exceptional opportunity to be immersed in Wynwood, but the local community will also be enriched by the innovation and creativity that emerges as a direct result of this historic partnership,” said CARTA Dean Brian Schriner.

The program will occupy temporary space at 2217 NW Fifth Ave. in Mana Wynwood beginning next June, with occupancy and classes starting as soon as fall semester 2017. The college will occupy a custom-built 15,000-square-foot space on the new Mana Wynwood campus upon full construction of the site in three to five years.

“We see this investment as the start of a mutually beneficial collaboration that will bring in more partners from around the world,” Mana said. “Our ultimate goal is to ensure that Miami and the Wynwood Arts District remain globally relevant in the contemporary world of artistic and creative visionaries.”

December 01, 2016

Startupbootcamp's Demo Day shines spotlight on startups and healthcare ecosystem

SbcMediconecta

 Mediconecta, a telehealth company serving Latin America, makes a Demo Day pitch at Startupbootcamp Miami.

By Startupbootcamp Miami

Miami is home to a robust health industry and is considered one of the largest health districts in all of the United States. From Miami, Startupbootcamp and Mana Wynwood are partnering to create a unique space that capitalizes on Miami’s competitive advantage - from demographic diversity, geographic endowment bridging populations between the Americas together, and Miami’s art scene - to create a distinct and defendable ecosystem for innovation.

“Startupbootcamp has brought new talent and energy to Miami’s expanding innovation ecosystem. Building on this momentum, Demo Day is a chance for this first class of entrepreneurs to put their potential on display and show how they can contribute to the growth and success of our city,” said Matt Haggman, Knight Foundation program director for Miami.

“Miami is a perfect market for entrepreneurs working at the intersection of healthcare and technology with its highly successful clinical facilities, booming tech scene, and emerging startup ecosystem,” said Jaret L. Davis, co-managing shareholder of Greenberg Traurig Miami, who is leading the team of attorneys working with Startupbootcamp and serves as Vice Chairman of Miami Children’s Hospital. “Our firm is thrilled to play a key role in Startupbootcamp and serve as the connector with many of the key players in the market. In light of the work we were already doing with Miami Children’s Health Systems in this field, it made sense to introduce the two, and we are beyond pleased to see how this relationship has blossomed. We look forward to being a catalyst for future growth and remain confident that the success of Startupbootcamp Miami will encourage more accelerators to make their home here.”

Startupbootcamp Demo Day on Thursday  combined  innovations in healthcare technology with Miami’s Art Basel. On Demo Day, Startupbootcamp’s portfolio of digital health companies shared the insights they’ve garnered working in Miami over the past several months to a room of investors, healthcare customers and providers, press, and other esteemed guests.

“Startupbootcamp has really brought to life the technology startup scene in Miami,” said Dr. Narendra Kini CEO at Nicklaus Children’s Hospital, an early supporter in Startupbootcamp. “By focusing on health it is really building out the ecosystem for innovation. We hope to see the next major healthcare players originate in Miami.”

In addition, the Startupbootcamp Demo Day was also paired with Miami’s Art Week, harnessing the influx of general cultural activity into an instrument for broader good. Recognizing that the worlds of Art, Health and Technology traditionally exist independently of one another, Startupbootcamp, in partnership with Mana Common, are forging an unprecedented platform for innovation.

Art is continuously playing a significant role in this development by using creativity to address healthcare and patient livelihood, and to broaden access to wellness resources. Artful thinking is increasingly becoming a meaningful and serious strategy towards better healing, as demonstrated through the partnership of Startupbootcamp and Mana Common.

The goal is to look at Miami’s competitive advantages in terms of industry – Health, Technology, and Art – to create a defensible value chain.

Here are  highlights of some of the major accomplishments that our companies have achieved over the last three months.

Aces Health:

Aces Health’s a 5 global finalists for the Mayo "Think Big" entrepreneurship challenge, has signed a LOI and is looking to close it’s pre-seed funding round led by Miami Children's Health System.

BabyScripts:

Partnered with Aurora Healthcare to build the first technology enabled Medicaid care plan that makes necessary pregnancy care available to any patient from the comfort of their own home. The product went live last week.

Additionally, Dr. Narendra Kini and the Miami Children's Health System have served as a pivotal strategic mentor and partner in the South Florida market. They are currently working together on a comprehensive Go-To-Market as well as new exciting product developments.

CareAngel:

CareAngel as awarded 1st Place in the AARP Foundation’s $50K Innovation Challenge for its partnership with the Philadelphia Local Association of Areas on Aging to support enhanced remote care for low income and underserved populations. As part of the SBC program, CareAngel is now piloting with the University of Miami Health System around med adherence for it’s mammogram patients.

Keep Livin:

KL has closed several revenue generating deals in the past 90 days with substantial partners such as Univision and Florida Blue. Keep Livin will be Florida Blue’s community engagement partner, entail enrolling those in Broward County during the current enrollment period.

Mediconecta (pictured above):

Mediconecta has signed an agreement with Miami Children's Health System to support their outreach for children and their families in Miami, throughout the nation and in Latin America.

Additionally, Mediconecta is contracting with University of Miami Health System to deliver a one of a kind model that will extend their providers' reach into new care settings throughout their markets.

QoC Health:

QoC Health as signed 6 new project contracts (including Canada's largest hospital network, Canada's largest home health organization, 2 internationally recognized universities, and 1 global health organization). The projects cover a variety of content areas, including mental health, population health data collection, and chronic disease management.

Overl.ai:

With the help SBC, Overl.ai has pivoted their resources and technologies to a single product around patient intake.  Since then, the company has experienced more meetings and follow throughs with the investors, new strategic partnerships,  and more customer opportunities.

TruClinic:

TruClinic has added 5 new customers since the beginning of our journey with Startup Bootcamp. The Company also won an RFP with a Florida Children's Hospital. TruClinic has been recognized by the Journal of Health as one of the most innovative digital health companies in the world as an honoree of the 2016 Global Digital Health 100 List.

VoiceITT:

In South Florida, VoiceITT will collaborate with specialty clinicians, disabilities advocates, and therapists, including testing and research toward clinical validation of its signature product, which will be commercially available in 2017. It is in discussions with the University of Miami UHealth System, which will be the site of its first hospital pilot implementation as well as its first enterprise sale.

SBC

A panel of community experts in healthcare discuss the ecosystem at Startupbootcamp's Demo Day.

November 30, 2016

EDC launches “Inside the Investors Head” series with Miami DDA

EDCRob Strandberg intro Steve O'Hara

 

By Deborah Johnson

Enterprise Development Corporation launched a new series of investor/startup events meant to provide entrepreneurs valuable funding insights.  The series combines one-on-one investor/startup introductions with a reception for a broader audience of entrepreneurs.    The objective of these “capital Introductions” is to both help startups acquaint themselves with active Florida and non-Florida early stage investors and help investors identify South Florida’s best emerging investor-ready companies. 

The series launch event featured New World Angels (NWA) and their new president, Steve O’Hara.  Mr. O’Hara met in the afternoon with five NWA selected companies from a growing event database of over 30 companies.   Each company received feedback on their presentation, an initial interest level and specific advice in applying for formal consideration by NWA. 

The five companies selected were:  Recordgram – a mobile music and video recording studio that allow for instant song collaboration; BBConnect – a cloud based reservation and marketing solution for the $3B B&B industry; Cargo42 – an on-demand marketplace for local trucking scheduling; YouCloud – a digital coach for team effectiveness; and Magneceutical Health – Magnetic Resonance Therapy addressing chronic stress and related conditions. 

These 1 on 1s were followed by an evening reception where Mr. O’Hara shared with the audience general funding guidance for entrepreneurs as well as specific insights into NWA’s selection and funding process. 

Future events in this series will be ongoing throughout 2017, with the January investor announced soon so please check www.enterbusiness.org for updates.

For entrepreneurs wishing to participate in future events, please submit an executive summary and investor slide deck to team@edc-tech.org

Magic City, an innovation district, coming to Little Haiti

Innovation center

Artist's renderings show what the innovation center in Magic City could look like (above) and the renovation of the Dupuis building (below)

Dupuis buildling (10)

 

By Nancy Dahlberg / ndahlberg@miamiherald.com

The Magic City will get a namesake innovation district with art, entertainment, technology and sustainability at its core, if the vision of a group of real estate developers, investors and entrepreneurs comes to fruition. In Brickell? Downtown? Wynwood? Nope. Little Haiti.

Bob Zangrillo, a Silicon Valley investor and CEO of Dragon Global, and Tony Cho, a Miami real estate developer and CEO of Metro 1, will announce plans Wednesday for Magic City, a 15-acre mixed-use development focused on creating an innovation district in the historic Miami neighborhood once known as Lemon City.

“Four years ago, Tony and I teamed up because we had a shared vision for an innovation district in Miami,” Zangrillo said. “We want to embrace the history. We want to create jobs in the community and foster companies that want to give back to [community] education programs and support the kids. That’s our goal, and we’re out there, and we think this is going to be transformative for Miami.”

The first phase of Magic City will bring art and entertainment to the emerging district and will include a sculpture garden, the 30,000-square foot-Magic City Studios and the 15,000-square-foot Factory, both of which will initially be used for events, an innovation center and an amphitheater, with the aim of creating a walkable campus-like neighborhood.

Initial tenants include Salty Donut, Aqua Elements, Photopia, Baby Cotton, ICA (Institute of Contemporary Art), Wynwood Shipping and etnia Barcelona. The project so far has been self-financed. Cho and Zangrillo, co-founders of Cho Dragon Management, say that are seeking strategic capital from private investors and will likely seek public financing.  

Their team plans to renovate a 15,000-square-foot building as an innovation center for incubating startups, co-working and entrepreneur collaborations, aiming to open it by early 2018. But the building will also be an incubator for a much larger built-from-ground-up innovation center they plan further along in the project. More office and retail space, affordable workforce housing, including micro-units, and possibly a boutique hotel are in the longer-range plans, they said.

At an event at 5 p.m. Wednesday at 401 NE 62nd St., Cho and Zangrillo plan to accompany the announcement of their Magic City vision with the unveiling of five large art pieces including artist Laura Kimpton’s “Magic.” Zangrillo commissioned the piece for Magic City (also Miami’s nickname) and it was first shown at the Burning Man festival this summer. They will also kick off a partnership with the III Points Art Basel Concert Series. [More information at the end of this article.]

III Points will be producing a series of nightly concerts at Magic City Studios and the Factory through Sunday. “Tony provides the right energy we need to work with,” said III Points CEO David Sinopoli. “When he revealed to us the whole scope of [the district], we felt very confident that our visions are aligned with what were trying to do in a city that is evolving and growing in areas that are not very discovered.”

Drive around the properties today, roughly between Northeast 60th and 64th Streets and Northeast Second Avenue and the railroad tracks, and you’ll see a gritty area with a number of industrial buildings slated for adaptive repurposing under Cho and Zangrillo’s plan. The property Cho Dragon owns also includes the century-old Magic City Trailer Park, which today is a demolition zone but soon will be a “beautiful green space and a sculpture garden,” Zangrillo said. They hope to renovate the adjacent historic but dilapidated Dupuis building, he said..

You may need to put on your visionary glasses to see what they see, but the area today is not unlike Wynwood a decade ago, said Cho, who has been heavily involved in the development of Wynwood into the artsy hipster neighborhood it is now.

“We are investing money, cleaning things up, bringing more street lights and security in the neighborhood; we’re bringing in art, creating jobs,” Cho said. “I see Miami melding as an urban node. These are all becoming very interesting neighborhoods.”

Zangrillo, who lives in Miami, is a veteran investor and executive in the social networking, entertainment media, e-commerce, mobility and software industries and has diversified in Miami commercial real estate development. As the founder of Metro 1, Cho has been a pioneering force in the redevelopment of Miami’s urban core neighborhoods.

“One of the things I am super-passionate about is creating unique, interesting neighborhoods that have a positive impact on the environment. Bob brings a unique perspective to the real estate game ... and that is supporting innovative companies and bringing in the technology component,” Cho said. “We are combining our talents in an area that is up and coming and really trying to offer something that is new and exciting.”

Zangrillo and Cho began looking for property that met certain requirements. Mass transit access and an exit off I-95 were key. Cho wanted high ground and vegetation. It needed to be walking distance to great neighborhoods, but at the same time, have its own identity. It had to be affordable for young entrepreneurs to set up shop.

Rising real estate prices and rents in nearby neighborhoods — such as Wynwood and the Design District to the south and MiMo to the east — opened the door for this emerging neighborhood. In 2014, artists began leaving Wynwood and moving to the Little Haiti/Little River areas, some of them buying their gallery spaces so they wouldn’t be priced out. Developer interest began to intensify, too. In recent months, that has been followed by restaurants, mixed-use retail buildings and startup offices.

Innovation districts are thriving or developing in Boston/Cambridge, New York, Seattle, Philadelphia and Los Angeles as well as London, Barcelona, Berlin, Stockholm, Medellin and many other cities, according to a Brookings Institution report. Typically, an innovation district is a clustering of tech companies, incubators, co-working and public spaces, services and cafés as a way to accelerate the growth of a tech ecosystem, an effort supported locally by the Knight Foundation and eMerge Americas, among others. Often but not always, these are anchored by a large tech company or a university. Many are in walkable-bikeable urban downtown-midtown areas close to public transportation and contain housing. “These assets, taken together, create an innovation ecosystem — the synergistic relationship between people, firms, and place that facilitates idea generation and advances commercialization,” the report’s authors said. Still, the innovation district moniker is prone to misuse, they warned: “Labeling something innovative does not make it so.”

To be sure, Magic City is not the only local team trying to develop an innovation district or a live-work-play-innovate area conducive to entrepreneurs and millennials. Michael Simkins is developing a 10-acre innovation district in downtown Miami with plans for offices, co-working, micro-units, expo spaces and park-like corridors, but the timeline has been held up over plans for the development’s controversial Innovation Tower. Meanwhile, the Cambridge Innovation Center leased nearly the entire UM Life Science and Technology Park on the edge of Overtown for CIC Miami, a co-working center and community events space. Founder Time Rowe has said that CIC could anchor an innovation district, citing its location near the urban core and within Miami’s health district. The life science park was recently renamed Converge Miami.

Moving north, while not calling it an innovation district, Moishe Mana is developing Mana Wynwood, a 25-acre mixed-use development with office space for tech companies as well as co-working, gathering spaces and housing for entrepreneurs and young professionals. And in Little River north of the future Magic City, there are mixed-use projects as well as the artsy co-working space MADE at The Citadel. Slated to open late next year is The Citadel, a food hall that will house multiple culinary concepts, retail outlets, creative workspaces and a rooftop bar.

Saying he doesn’t want a “copy and paste” of another neighborhood, Cho said Magic City should provide solutions for an urban area that needs workforce housing and more infrastructure for entrepreneurs. He said they would like to help homegrown businesses, specifically in food and beverage, health and wellness, sustainability and technological innovation.

“We hope to be involved in incubating and accelerating entrepreneurs and technologies that help to solve the problems for Miami and the U.S and world,” Cho said. “We do have issues that are pressing — that’s why we chose an area 18 feet above sea level.”

Look at what street art and businesses such as Panther Coffee did for Wynwood. “We will find our own vibe,” Cho said. “Magic City is going to be its own destination.”

Nancy Dahlberg: 305-376-3595; @ndahlberg