The Stuart-based Fiorella Insurance Agency made headlines a couple of months ago when it began using the Obamacare Enrollment Team name to insinuate official ties to the health care law and sell policies to unsuspecting people, setting off an ongoing state inquiry.
Now the firm is reaching out to nonprofit organizations that are registered supporters of the Affordable Care Act — so-called "Champions for Coverage" — and trying to get these organizations to help generate leads to sell insurance.
The "champions," some 900 organizations across the country with 50 in Florida, agree to have their names on the U.S. Department of Health and Human Services website as groups that support the law's implementation.
Two weeks ago, the Tallahassee alumni chapter of Delta Sigma Theta Sorority received a message on its website from a Fiorella representative with "ACA Champion" in the subject line. The message said there is an opportunity to help people get insurance beyond the official healthcare.gov website.
"There is another way for people to sign up for the Affordable Care Act," wrote Don Olsen, an insurance agent in Sarasota who identified himself as a Fiorella representative. "One that will donate money to your organization for each person that signs up under your direction. How much? For every 1,000 enrollees means between $50,000 to $100,000 to you. Interested?"
Delta Sigma Theta chapter president Dorcas Washington chose to ignore the email.