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May 05, 2012

Rubio's Hispanic draw for Romney would be mixed, analysts and pollsters say

Rising Republican star though he may be, Florida Sen. Marco Rubio's national appeal may be tepid among the Hispanic voters both parties are so desperately courting this election year.

To win the presidential election, Republicans would like to repeat the success of former President George W. Bush, who garnered 44 percent of the Hispanic vote in 2004. Democrats will need to capture a larger share by at least matching the 67 percent President Obama received in 2008.

In a year when the economy and unemployment dominate the national debate, it’s unlikely that merely having a Latino as a vice-presidential running mate is going to be enough to sway most of the country’s 12 million registered Hispanic voters, say political experts on the Hispanic vote.

"We don't have any evidence that [Rubio] would provide any significant boost to Romney if he were on the ticket," said Matt Barreto of Latino Decisions, which in January conducted a widely cited poll of Hispanic voters for Univision and other media outlets. Story here

-- Erika Bolstad

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