« Dispatch from the Hispanic-vote war in the Republican presidential race | Main | Small crowd with lots of fight greets Newt Gingrich in Orlando »

NBC: Mitt Romney, tear down this ad. Yet NBC keeps running it, getting paid

NBC doesn't like the fact that Mitt Romney's campaign is using some of its footage in the latest Newt Gingrich-basher. Will Romney pull it?

From NBC: "The NBC Legal Department has written a letter to the campaign asking for the removal of all NBC News material from their campaign ads. Similar requests have gone out to other campaigns that have inappropriately used Nightly News, Meet the Press, Today and MSNBC material."

Statement from Tom Brokaw: Speaking for himself, Brokaw said: "I am extremely uncomfortable with the extended use of my personal image in this political ad. I do no want my role as a journalist compromised for political gain by any campaign."

**UPDATE But perhaps NBC should send the letter to its own South Florida affiliate as well. Shortly after this post, Fort Lauderdale real estate agent Tweeted this observation: "@TomBrokaw Against your express wishes, NBC Miami is running your Romney ad right now. Demand that NBC stop running it if you are serious."

So NBC is in high-dudgeon about the use of its material. But it'll keep airing ads like this because money talks louder than self-important puffery about TV journalistic standards


Feed You can follow this conversation by subscribing to the comment feed for this post.


Why should he pull it? Didn't Brokaw say those thing? Isn't that exactly what happened?

Truth is -- It did happen and that is the way Newt is viewed by both republican and dems alike.. Let's lose this cancer so that the Man can take his rightful place.


Problem is, Freddie, not everyone is happy with "the Man" taking his "rightful place."


The one thing omitted in this story is that Brokaw would be very comfortable appearing in an Obama ad.


I love how Tom Brokaw is calling himself a journalist?! Since when?!


Jack Mitchell

Where did Tom Brokaw ever begin to think he is/was a journalist ???
He always was and always will be just a "News Reader" and that's all, nothing more.---- Sorry Tom----Tom, is there any untruth in the ad ???
Is NBC running the ad & getting paid for it???


I feel very sorry for this great man. He waddles across the stage out of shape. He is thrust on the stage not because they want him but because they don't want the other man. The supporters will abandon him as soon as they no longer can use him. How sad

Lynn Otting

Well yeah except the charges were dropped except for the one where Newt made it difficult to investigate... An ethics charge against someone trying to promote conservative ideology to college students. How can the Republican Party find this unethical? Oh, wait colleges are for the teaching of liberal ideology. Too bad, the IRS thought otherwise and dropped the ethics violation. Newt has done more to promote the conservative cause than anyone in this party. Perhaps, you deserve to have Romney as your nominee so we can four more years of O'bama.


The best ad is Brian Williams bowing to The One.


What hypocrites... they report it but do not want others to repeat what they reported?

Chuck Schulz

Do they have a right to demand this? Isn't this fair use?


Three things:

1. Fair Use: http://www.copyright.gov/fls/fl102.html
2. We are getting paid more than the royalties we could sue for -- so run it.
3. Even if we do sue, the more often it runs the more damages in litigation we are eligible to receive. So run it.

Welcome to the US Legal system.


To Lynn Otting and others who bring up the IRS issue and the fact that they cleared Gingrich on charges that he broke the law, much like Clinton's impeachment was not about the sex but about his perjuring himself by lying about it, the issue with Newt (as far as Congress was concerned) was not about the classes in question, but that he lied and misled Congress when they investigated the matter. The $300,000 fine was about his bringing dishonor upon his colleagues and himself. The fact that the IRS cleared him has nothing to do with his Congressional problems.


Special rules apply to official candidate political campaign ads. They are exempt from decency standards (can use curse words) and, maybe, exempt from copyright standards. And, stations can not refuse to run them. Maybe a lawyer can give a better full answer.

Bill Newman

NBC is not allowed by law to pull the ad. Political ads do not come under the same rules as traditional ads. Once the airtime is purchased, they are not allowed to not run it or change it in anyway. This is why a VERY graphic anti-abortion ad will be run during the Superbowl.


How can PMS-NBC pull the add? They are being paid and if they yank it would be breach of contract.
Further, how can Brokaw whine about his journalistic integrity when he never had any in the first place? The goofy report he gives in the add is NOT his property, and he wouldn't stand a chance in a real court of law. I suspect he knows this, but is worried that he will be fired for inadvertently aiding a Republican. PMS-NBC has fired others for less, and I'd wager he is doing this to circumvent their ire at him accidentally helping Mitt. Its nothing but a show.
His glee at what he perceived to be the end of the career of a Republican Speaker is glaringly obvious, and completely without a hint of the objectivity demanded of a even High School "Journalist".
Journalism in Amerika is dead, and he and PMS-NBC are two of the major reasons for it's demise.


This is all about Free Speech. After all the gov’t (and their corporate cronies) censor the media and ban books like “America Deceived II”.
Last link of “America Deceived II” before it is completely censored:

James Tiberious

So NBC feels they have the right to film others and use their images to make money,eve whe the party beig flmed does not want nbc to even be near them and might even tell them to F off..yet nbc still airs the victims image without permission...ow bc get upset that their image is beig used actually showig them usig someoe elses image without permission...way to go you f'ing hypocritical beatcchhsss nbc and brokaww


So does this mean Romney can demand that NBC not use any photos or videos of him in their newscasts? NBC wants me to believe that they are after the journalistic high ground? Hahahahaha that is funny......


"So NBC is in high-dudgeon about the use of its material. But it'll keep airing ads like this because money talks louder than self-important puffery about TV journalistic standards"

Well, you can't pay the bills in "standards", because paying bills requires advertising dollars. This is not new.

The "unbiased news" is a fantasy of journalism students. Like "Representatives" are a fantasy of PolySci peeps.

In both disciplines -- your success is in your ability to "follow the money". The best liberal arts schools should have that as a major.

Sarah Walker

Osama Obama Biden (Bi)n La(den)
One coincidence? Two coincidences?
The odds are in the trillions of it being more than just a coincidence.

A coup began with the last election and no one can report on it. The next election is shaping up to be as big of a sham as the last. Do you know why Sarah Palin's bus tour was really canceled? Do you know why she stayed 30 miles away from the second debate and chose the death of Steve Jobs to announce that she's not running? Know what leaked out? Sarah Palin and Cain aren't in the race for the same reason, the truth leaked out.


This is not really a journalistic or even a political issue. One's image or likeness is essentially copyrighted. and no one has the right to use a person's image, or photo, without their consent. I think this article and several others makes it clear that there is no consent, therefore the ad should be removed immediately. Vote Ron Paul 2012!


I guess Newt won't be taking Tom to Tiffany's.

Bubba Johnson

To OldManC: If the $300k was for lying and bringing dishonor upon his colleagues and himself, then we should be seeing about 534 other checks for $300k each to cover each and every a$ $hole in Congress, because they are all guilty of that. And you don't need the IRS to do that either.


"I do no want my role as a journalist compromised for political gain by any campaign."

He's not a journalist, he admits to being an actor playing a role. He's definitely not a real journalist.


Brokaw's "role as a journalist" was compromised many years ago. He is a liberal mouth piece. Always has been, always will be. Most of MSM are microphones for the left.


Newt just recently admitted he lied during the SC debates in his statements about his ex-wife. Is that Romney's fault also? Time for Gingrich to leave the scene.

Artic Slayer

hmmmm...Chavez wants good relations with US "if" Obama elected...
"Venezuelan President Hugo Chavez said he wants to "shake hands" with his US counterpart, Barack Obama, and have "good relations" with Washington "if" the two leaders are reelected this year."
" if the two leaders are reelected this year"
IF is the word.... seems like even hugo is worried huh???

Charles Purvis

Romney's ad over the ethics charges is a blatant lie!!
And Romney, http://www.youtube.com/watch?feature=endscreen&v=AsB_0E0Q4qE&NR=1


This is great! Mitt Romney has shown his mastery of the media. He just landed my vote!

Mr. Brokaw complains about the use of an NBC report being used in a campaign advertisement. Romney pays NBC to continue to run the report. I love this! NBC continues to run the advertisement. Mr. Brokaw, you are owned by NBC, complaign all you want, but they own you!

Nicely played Mr. Romney! Mr. Brokaw would never complaign if his NBC owned image was beig used by the liberals.

Well played Mr. Romney! Looks like you have what it takes to run this country!


I don't understand how anyone could like Romney. He is a liar and criminal for stealing millions. If the people were smart, they would choose Newt.


A vote for Newt is a vote for Obama.



you see the reason i am voting Romney. class warfare works on you. Romney gave millions of his dollars away to charity. The Grinch sounds like Obama more and more. theGrinch made his millions in Congress. sounds like a thief to me.


People are smart... Romney will be our next President


I'm surprised no one is pursuing the Marianne Gingrich thing. Of course, like Newt called CNN despicable and hypocritical. Other than Jon Stewart, on The Daily Show nailed it largely with Newt, and how the CNN interviewer kowtowed at the moment in the debate (in SC) to Gingrich.

One could do a half hour or hour mini-documentary on Gingrich, and tear him to pieces. But then, so many Americans would think that is "unfair" and worse than that, just "mean". Most Americans, on this point, don't have any understanding of "fairness" and "balance" or even being "mean"!!

And Obama and how many people he fooled last time. I find it incredible that Clinton got in for his first term. But then I was astonished when he got re-elected. (But, then again, he was facing Dole)!?!

After the two Clinton elections, I thought how gullible women voters are. But then, seeing that men largely voted for Gingrich in SC. What, were they all divorcees? Wow! Talk about gullible, idiot, rednecks!

I'll vote for Mitt, because he's the best nominee. But this, "anyone but Mitt" stuff is ONLY really because of his religion. If he were Episcopal, Lutheran, Catholic, or what have you, there'd be no searching for "anyone but Mitt", because the REAL issue about Mitt is plainly and ONLY that he's a MORMON!

C'mon, you religiously bigoted neo-Pharisees and neo-Sadducees. Face it! MORMONISM scares threatens ALL of 'traditional' Christianity.

Now, when I say 'traditional', I don't necessarily mean 'genuine'. Remember, Jesus fought the Jews and THEIR traditions 2,000 years ago! It was the 'traditions of men' rather than the 'religion of God' that the Jews then followed (according to Jesus). And so it is so also among 'traditional' Christians TODAY!

'Traditional' Christians are afraid that 'Mormonism' (so-called) may actually be what it claims to be. And while you will suffer an ancient lie, you cannot abide a much more recent truth! You will indeed 'fill up the measure of your fathers', who anciently 'killed the prophets' and also 'crucified the Christ'!

Because Romney is a Mormon doesn't mean all of his viewpoints, even if his Church is correct, are right! He (Mitt), I think, is wrong on at least ONE MAJOR issue, illegal immigration. But on 'most' everything else, he seems to be largely correct, from what he has said.

But too many evangelicals, and enough secularists too, are afraid that electing a Mormon as US President will raise the esteem of the world for Mormons and 'Mormonism' in general. It will LEGITIMIZE, as they have said, 'Mormonism'. And that will allow the advance of 'Mormonism' even faster and further than it has gone, with it's 14 million members worldwide!

They'd rather elect a multiple adulterer, liar, and hypocrite who is NOT a Mormon, than a clean living family man who is! Talk about cutting off one's nose to spite one's face!?!


OldManC, Newt didn't pay a 300K fine. He agreed to pay 300K in court costs and later was found to be innocent of the charges..


Why is NBC and its reporter are afraid including Brokaw. They said it and now it is being repeated and NBC is getting paid too. They are in the pickle now are they learning some thing, why are they crying foul.


I found a new nickname for Newt...

It is not hateful, nor mean, just fun.

Mr. Moonbase

It is completely fair because he has already doubled down on his previous comments.


Pretty hilarious. Tom Brokaw is a journolist? Who knew?


Josh said, "People are smart... Romney will be our next President."

NO. People are IGNORANT. That's why we have Obama. I did not say stupid on purpose... I believe most people have the ability to learn. "Ignorant" is more appropriate, meaning they are not educated on the subject.

Although, some of those people auditioning for American Idol... you just gotta shake your head and think, "omg, those people probably vote."


NBC knows that the years of supporting liberals has hurt their ratings yet really want the anti-Newt add to continue. Newt when he was Speaker, use to attack the media like he does now. But in those days there was no Fox News or internet that would give his side of the story...so the mainstream media simply wouldn't report what he said and in return they would just report negatively on him. To this day they despise him and want to be sure a conservative doesn't get elected.

Dan Mooney

Should it be aired at all? Certainly, Romney has the right to use a public news reports in his ads. The question really is about the integrity of freedom of speech. Should Romney run the ad if Brokaw's reporting is false or misleading? I think not. If we as Americans hope to preserve the integrity of free speech each of us must take personal responsibility to in sure what we say is true. Brokaw's report is misleading and false reporting at best. That's probably the exposure Brokaw's is objecting to. Romney should pull the ads.


As well as being political, ideological whores, NBC and Brokaw are financial whores. I guess they are just whores.


"I predicted the 2010 Tsunami...I am now going to predict another Tsunami for the worthless Marxist Democraps....here’s why: Democrats are pinning their hopes on making a comeback after their disastrous 2010 election results, and they have selected 60 Republican-held “battleground” districts to try to make that change. Well, they can HOPE for CHANGE in the results all they want. According to a Democrat pollster, things look even worse now than they did in 2010. From National Journal comes the news. One of the Democratic party’s leading pollsters released a survey of 60 Republican-held battleground districts today painting an ominous picture for Congressional Democrats in 2012. The poll shows Democratic House candidates faring worse than they did in the 2010 midterms, being dragged down by an unpopular president who would lose to both Texas Gov. Rick Perry and Mitt Romney. Pollster Stan Greenberg released the poll with some sugary spin for Democrats, downplaying the results by arguing that the president’s jobs plan will improve the party’s fortunes. How’s that working out for you? Yeah, that “jobs” plan is going over like a lead balloon as Senate Democrats are loudly declaring “No, you don’t”. And those lead balloons tend not to bounce all that well. But the numbers – at least right now — are troubling for Democrats, and echoed some of the takeaways from the GOP special election upset in New York City . Instead of an overall anti-incumbent sentiment impacting members of both parties, voters are taking more of their anger out on Democrats. When voters were asked whether they’re supporting the Republican incumbent or a Democratic candidate, 50 percent preferred the Republican and just 41 percent backed the Democrat. Voters in these districts said they were more supportive of Republicans than they were during the 2010 midterms, when 48 percent said they backed the Republican candidate and 42 percent said they backed the Democrat. (Republicans won 55 percent of the overall vote in these 60 battleground districts, while Democrats took 43 percent.) In 2010, Republicans netted 63 House seats – their best showing since 1948. So, according to a Democrat pollster, the voters are two percent more likely to vote for a Republican and one percent less likely to vote for a Democrat now than in 2010, the year of the TEA Party-lead Republican tsunami. No, the Democrats will have to forget about trying to win back seats and start to figure out how to save what Democrat seats they have, because 2012 is lining up to be another year of across-the-board Republican gains, led by the TEA Party/Conservative grass-roots wave."


NBC News' new slogan: "All the news that should never, ever be repeated in public".

RL Stout

Statement from Tom Brokaw: Speaking for himself, Brokaw said: "I am extremely uncomfortable with the extended use of my personal image in this political ad. I do no want my role as a journalist compromised for political gain by any Republican campaign."


If Brokaw and NBC are embarrassed by past comments perhaps they should just stay off the air.

Buck O'Fama

I do no want my role as a journalist compromised for political gain by any campaign."

Well Tommy, the above makes you sound like Tony Montana with a speech impediment but nobody would EVER mistake a DNC lamestream lapdog like you as a journalist.

Msgt Edward Boothe

NBC and MSNBC are no longer report the news. There only function if to get Obama reelected and take away what little freedom the subjects of this country have. They do the Devils bidding.

Janet Falcol

Romney is just running a past clip of an actual broadcast. How can there be anything illegal or inappropriate about that??


NBC is the same network that sold Obama merchandise during the 2008 presidential election. It's pretty safe to say they never had any fairness or impartiality to begin with.

1 2 »

The comments to this entry are closed.