Just in case Mitt Romney's primary-mailer operation, television ads and Spanish-language spot weren't enough to show that he's the only Republican candidate with deep enough pockets to seriously compete in Florida, here's another sign: He's also up on Spanish-language radio.
The minute-long ad airing on morning drive-time talk shows features Romney's Spanish-speaking son, Craig, repeating a line from the TV spot: "Mitt Romney believes in our American values because he has lived them, and will fight to restore the greatness of our nation."
A woman's voice then touts Romney's business experience (no mention of Bain Capital) and endorsements from three Miami Republicans:
Mitt Romney knows how to create jobs and has a plan to awaken the entrepreneurial and innovative spirit of the United States. Mitt Romney believes in us and is convinced that our best days are ahead of us. That is why Congress members Ileana Ros-Lehtinen, Mario Diaz-Balart and Lincoln Diaz-Balart are supporting Mitt Romney to be our Republican candidate for the presidency of the United States, and they respectfully ask you to vote for Romney...
Then Romney himself wraps up with a disclaimer: "Soy Mitt Romney y apruebo este mensaje. Muchas gracias."