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Genting, trying to win hearts and minds, advertises on Spanish-language radio in Miami

Guess who's one of the sponsors of the annual Three Kings Day parade in Little Havana's Calle Ocho?

Resorts World Miami, the name of the proposed $4 billion mega-casino gambling project proposed in downtown Miami by Malaysian company Genting.

The project is not only mentioned on parade ads on Spanish-language radio, the key medium of information for older, Cuban-American Hispanics who sway much of the public, political opinion in town. Resorts World Miami also has ads of its own urging parade-goers to look for them in Sunday's festivities.

"Get to know them," the ads say. "Help make this marvelous project in our community a reality."