Resorts World Miami has another ad on Spanish-language radio, this time urging listeners to support South Florida lawmakers who back parent company Genting's mega casino plans for downtown Miami.
Lawmakers, the ad says, "are confronting powerful interests who work to deny our community a future economic well-being. The moment is critical. Our community must support our legislators who fight to bring prosperity to South Florida."
Last week, Resorts World Miami was advertising its sponsorship of the annual Three Kings Day parade in Little Havana, urging listeners to "get to know" the company.
According to Spanish-language radio host Bernadette Pardo, who mentioned the parade in her WQBA-AM (1140) morning show Monday and Tuesday, the company handed out handheld, paper fans to parade-goers saying something to the effect of "Gambling = Jobs."
The fans were nowhere to be found the next day at the annual Martin Luther King Jr. Day parade in Liberty City.
UPDATE: Jesse Manzano-Plaza, a Resorts World Miami spokesman, called to say the fan said "Destination Resorts = Jobs" (in Spanish: Complejos turísticos = Empleos).
Also, he noted that while the company did not participate in the MLK parade, it was actively involved in African-American and Haitian neighborhoods during the holiday season, including a bicycle drive for Haitian children and several toy drives with city and county commissioners.
"We are doing outreach to every portion of the community, and we look forward to continuing to do so," Manzano said.