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Mitt Romney's South Florida assault, en español

Mitt Romney is now reaching voters in each of Florida's 10 TV markets with this Spanish-language ad buy that supplements his purchase last week of $850,000 in ads. Romney was the first Republican presidential candidate to begin advertising and now he's the first to do so in Spanish.

It's particularly crucial in Miami-Dade where 72 percent of the registered Republicans are Hispanic, an overwhelmingly of Cuban descent. The Miami-Fort Lauderdale broadcast market was the only one Romney skipped in his broadcast-air buy last week, a testament to its expense and a sign that he intended to narrowcast to Hispanic voters with this buy.

At the same time, he has sent at least two mail pieces to the more than 415,000 Republicans who have requested absentee ballots. About 50,000 have returned them. He has also mailed likely Republican voters who have yet to receive an absentee ballot. While the voting's going on, Romney is also all over the cable- and nightly-news shows in the wake of his wins in Iowa and New Hampshire. And he's leading in the polls by double digits.

Put it all together and, if this keeps up while, it looks like Romney could bank tens of thousands of votes before the polls officially open Jan. 31 or early voting begins in Florida 10 days before. The biggest knock on Romney right now: The pro-Newt Gingrich SuperPac that has released a 28-minute ad that excoriates Romney as a job-killer. The ad, though, is not scheduled to run in Florida, only South Carolina.

Romney's shop won't disclose how much it spent or how long the new Spanish-language ad will run. It's narrated by his son, Craig Romney, and it features three of the most recognizable figures in Miami politics: U.S. Reps. Ileana Ros-Lehtinen, Mario Diaz-Balart and his brother, Lincoln Diaz-Balart, a former congressman. The third Republican congressman from Miami, Rep. David Rivera, appears to be supporting Romney's rival, Newt Gingrich.

Here's the ad:

CRAIG ROMNEY: “The United States represents liberty, opportunity, where anything is possible. I am Craig Romney. My father, Mitt Romney believes in those American values because he has lived them and will fight to restore the greatness of our nation.”

LINCOLN DIAZ-BALART: “Romney has a plan to create new jobs.”
 
CONGRESSWOMAN ILEANA ROS-LEHTINEN: “Mitt Romney has the vision to restore the country’s national security.”
 
CONGRESSMAN MARIO DIAZ-BALART:  “Romney believes in us.”
 
MITT ROMNEY: “I am Mitt Romney and I approve this message. Thank you very much.”

 

Comments

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Carlos

How does a man, who in the '07-'08 election cycle, stated that "patria o muerte" corresponds to a free Cuba, gain the support of, basically, the entire GOP establishment in South Florida ???

Let's put aside all his flip flops, his repudiation of Reagan in 1994, his Bain Capital shenanigans, RomneyCare, etc...

What is even worse is Romney's despicable desire to use the BATFW, the DEA, the FDA, Justice Dept., Customs, to name just a few agencies, via executive fiat, to curtail & diminish Americans/Floridians access to alcohol, caffeine, tea, legal pornography, gambling, tobacco and other products orthodox Mormons find offensive.

So we are left with the unenviable options of replacing a left wing, Western European style, socialist administration, under the direction of Pres. Obama, with one that wants to impose & condemn us to a Mormon theocracy ???

Postino

A Mormon theocracy? Are you still afraid of the boogie man and still believe in Santa Clause?

The evangelicals feared JFK would lead to a Catholic theocracy, and they were afraid of nothing. The fears about JFK's religion and Romney's religion are both silly, just like fears of the boogie man.

Romney's religion wasn't a factor when he fixed the Olympics and when he governed MA. They won't be a factor when he governs the US, so you can stop all your fear mongering and realize that the guy not only fixed major economic problems like we face today as a nation, but he also led an extraordinary campaign, and was one of only two people to successfully make it on the ballot of each state. The other candidates are disorganized in their campaigns, which is a sign of how they would lead our country.

Romney 2012 (to reduce $17T debt cap and to create 11T jobs)

Huey1965

Rather have Obama than his twin brother Romney. At least we know where Obozo stands than lying Romney. Postino is putting party over Country again. romney is exactly what is wrong with politicians (change stances on everything).

Capitan Justicia

Romney is against the Dream Act, which shows just how much he empathizes with Latino immigrants, especially those who were brought to this country as children and now face deportation.

LFOD

No, Romney is not against the Dream act, he is against illegal immigration and amnesty. He is against giving illegals a free entry into the United States while the rest of the LEGAL immigrants who are following the LAW have to file, wait in line and pay their dues to enter the country LEGALLY.

Preacher Hipple

We don't need no stinking govt regulations except for one: Candidates for The President should be required to use ENGLISH ONLY in all there ads!!

JHON

GO OBAMA 2012!!!

Fitzzz

Obama has destroyed this country, he has squandered billions of our tax $$$$$$$$$$
Obama is nothing more than a puppet for the Soros machine

A Facebook User

for those of us limited to english, please report as to whether or not romney lies with as much facility in spanish as he does in english
http://www.extracreditstuff.com/Romney/Has_a_Big_Lie_for_You.html

Edward Phillips

Romney is a White Fascist Communist and Obama is the Black Fascist/COMMUNIST, now pick one.

All the others are just either crazy or War Mongers and also corrupt.

THE ONLY CHOICE IS THE PERSON THAT HAS FOR 30 YEARS TRYING TO PROTECT THE RIGHTS OF AMERICANS.
RON PAUL BUT I GUESS SINCE I HAVE FOUND THAT THERE IS SO MUCH CORRUPTION FROM THE MEDIA AND THE CRONY CORPORATIONS AND THE FACT THAT MOST AMERICANS ARE NO LONGER STUPID THEY ARE NOW IDIOTS. THE FASCIST'S WILL PREVAIL. NOW YOU KNOW WHY JOB'S CALLED HIS PHONE THE I-PHONE. HE MADE IT FOR THE IDIOTS THAT WILL BUY THEM

Julio

What to see the difference between Obama-care and Romney-care?
http://www.cnn.com/video/?hpt=hp_t1#/video/health/2012/01/11/pkg-gupta-romneycare-vs-obamacare.cnn

Don't believe a word that Romeny says!

Wendilynn

Unfortunately the Dream act would give illegal parents and even bigger reason to get their children here. Romney wants to stop giving reasons for illegal immigration. We are a country of immigrants, but we need to be a country of legal immigrants. Its a sticky problem but thanks to the problem the drug runners are creating, we now have to be strict about the whole thing.

Strange N. Stranger

For more information about Mormonism and how it would affect Romney in the White House, see the blog at http://mittromneycult.blogspot.com/

Facund

What a piece of garbage, this guy is. ALL voters in Sout Florida speak English or they should not vote.

cudjojon

To all republicans posting on here crying about Obama and Romney, it is time to get in line and do what your god, the republican party says. So hurry up and get in line with Romney you bunch of losers. Your god, the party has spoken.

ARALE NORIMAKI

other vs. Cubans: Is There A Double Standard On Illegal Aliens?

David Sanchez

Romney just doesn't appear to be a person who can be trusted...MOre like it's more about Mitt than anything else...PLUS catering to Hispanics is not the way to go.....SPEAK ENGLISH

list your property for Olympics

Isn`t the advertising campaign cheaper. $850,000 is nothing in US, having in mind the high demand for marketing specialist and vice versa.

Glenn

If I were a Tea Party member I would be outraged that Romney won't repeal "The Cuba Adjustment Act." Amnesty and entitlements to illegal immigrants. Google why Romney won't repeal it.

plentyoffish

"Obama is nothing more than a puppet for the Soros machine" +1

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